On a sticky late-August night in New York, Drake has chosen to share the stage with a non-human entity. As he bounces around the stage during “Elevate,” a cloud of drones illuminates the dark space above him.
Drake is an artist shaped by the internet, one whose latest meme-frenzy of a song, “In My Feelings,” defined the entire summer through dance challenges and memes. It’s not surprising that the artist would incorporate buzzy, high-tech entertainment into his tours. It is shocking that he’s still one of the few stage performers to do so, given the popularity of the aerial devices.
Drone company Verity Studios has been steadily building its live performance profile. Its drones have flown in performances by Cirque du Soleil and Metallica. But the Canadian rapper represents a new high point, says Verity founder Raffaello D’Andrea. “Drake is about as good as we can get.”