PepsiCo, which owns and operates Doritos, has a new female-friendly idea…Lady-Friendly Doritos. The new version of the snack will be quieter to eat and a lot less messy. PepsiCo claimed their research found, “women do not like to crunch loudly or lick their fingers when eating in front of others.”
The Global Chief Executive Indra Nooyi gave the description of the new chips;
“low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”
How do you feel about Lady Friendly Doritos? Let us know!