Twitter Adds “Happening Now” Feature

Twitter is adding a “Happening Now” feature that will group tweets by event, the company announced today.

The feature, which will start with sports games, is yet another way the company is seeking to highlight information on its platform outside of the traditional follow model. Happening Now will appear in Twitter’s home timeline. When you click on an event, it will take you into a dedicated timeline for that event, where Twitter will highlight tweets about it.

Under the leadership of CEO Jack Dorsey, Twitter has been set on…

 

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